Video Premiere: The Ongoing Concept “Unwanted”

The Ongoing Concept

The Ongoing Concept broke the scene with their 2013 debut full-length Saloon and have been pushing the boundaries of hardcore, punk and metalcore ever since.  Now preparing for the release of their second LP through Solid State Records, The Ongoing Concept have taken a different approach to getting around the high costs needed in making an album aptly titled Handmade–they’re hand making all of their instruments.

Over the last few weeks the quartet has been teasing various tracks from the record through their YouTube series in which they actually document the craftsmanship that went into bringing their instruments from trees to rock ‘n’ roll weapons. And now, finally, The Ongoing Concept is giving fans a chance to hear the first single off of their new record with the release of the music video for “Unwanted.”  Continusously carrying out the DIY aesthetic implicated through the recording process of Handmade, the video for “Unwanted” follows suit as the band serves as the stars, directors, and even camera men for the video’s entirety.

Take a look at four guys rocking out with a giant camera in a hall of mirror for three and a half minutes and let us know what you think of The Ongoing Concept’s fun new approach to contemporary DIY.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s